We are working with our customer AB InBev (ABI) to ensure daily deliveries of beers to Wimbledon throughout this year’s Championship. This is a high profile project for one of our largest customers at one of the most prestigious sporting events of the year.
Stella is one of the official suppliers to this year’s Championship and this and other ABI beer brands such as Goose Island, Becks, Budweiser and Camden are bound to be popular with spectators, especially as the weather forecast is warm and sunny.
Space is limited at the venue which means daily replenishment is required to make sure there is always enough stock on site. We delivered an initial batch of stock towards the end of June. Since the Championships started on Monday 3 July we have been making deliveries of kegs, bottles, and plastic glasses each evening in response to orders placed by the Wimbledon hospitality team earlier in the afternoon. We’re also managing returns of items such as empty kegs and pallets with all deliveries being made from Downton’s warehouse in Dunstable.
Image source: BBC Sport
